charlie castle

social media manager & content marketer

A woman in a black blazer and tie holding a laptop covered with various colorful stickers, standing outdoors with a blurred green background.

social media strategy | content planning | copywriting | reels | video editing | audience growth | analytics | community management

i’m a social media manager and content marketer with experience in social media management, content creation, copywriting, and video production. i enjoy turning ideas into content that attracts attention, builds audiences, and encourages engagement. my experience includes managing multiple social media accounts, developing content calendars, producing short-form video, analyzing performance data, and creating content for businesses and organizations.

e-visa immigration

social media management & content strategy

the challenge:

managed three instagram accounts serving audiences interested in immigration, european opportunities, and studying abroad. wrote, shot, edited, and did post production community outreach. did weekly content planning and executed them with accuracy.

my roles:

Screen showing social media post insights with a circular chart indicating 15,380 views, mostly from followers, over time.
Screen showing social media post insights with a circular chart indicating 15,380 views, mostly from followers, over time.

  • social media strategy

  • content calendar planning

  • copywriting

  • scriptwriting

  • reels production

  • social media strategy

  • content calendar planning

  • copywriting

  • script writing

  • reels production

  • video editing

  • performance analysis

  • audience interaction

  • instagram automation

  • video editing

  • performance analysis

  • audience interaction

  • instagram automation

Instagram profile page for e-Visa Immigration study service, featuring Canadian, British, German, French, Italian, and Iranian flags, with 133 posts, 7,824 followers, and following 6 accounts. The profile description promotes passport and visa services for Canada, England, Germany, France, Italy, and Iran, with a link for free consultation. The profile has a professional dashboard with over 50,000 views in 30 days, and options to edit or share the profile.
Instagram profile page for e-Visa Immigration study service, featuring Canadian, British, German, French, Italian, and Iranian flags, with 133 posts, 7,824 followers, and following 6 accounts. The profile description promotes passport and visa services for Canada, England, Germany, France, Italy, and Iran, with a link for free consultation. The profile has a professional dashboard with over 50,000 views in 30 days, and options to edit or share the profile.
Screenshot of a mobile app analytics dashboard titled 'Professional dashboard' showing insights from August 9 to September 7, including 50.6K views, 3.6K interactions, and 578 new followers, with upward green arrows indicating growth.
Screenshot of a mobile app analytics dashboard titled 'Professional dashboard' showing insights from August 9 to September 7, including 50.6K views, 3.6K interactions, and 578 new followers, with upward green arrows indicating growth.

results:

  • +10,000
    followers in 2 months

  • 15K+
    average reach per post

  • 26+
    pieces of content/month

  • 20
    reels/month

  • 80%
    reported engagement rate

content example #1 — direct narrative

objective: attract potential clients / convey urgency / being current

format: short-form video

my contribution:
concept → script → thumbnail → caption → publishing → instagram automation and answering comments

result:
202k views / 4,484 comments / 10k saves / 8,399 shares

content example #2 — educational reel

objective: increase awareness / attract potential clients / creating market

format: short-form video

my contribution:
concept → script → filming and lighting → editing → thumbnail → caption → publishing

result:
15.5k views / 65 comments / 500 saves / 200 shares

content example #4 — direct narrative

objective: building trust / attract potential clients

format: short-form video

my contribution:
concept → script → acting → editing → thumbnail → caption → publishing

result:
5.6k views / 123 comments / 80 saves / 238 shares

content example #2 — educational reel

objective: increase awareness / attract potential clients / creating market

format: short-form video

my contribution:
concept → script → filming and lighting → editing → thumbnail → caption → publishing

result:
15.5k views / 65 comments / 500 saves / 200 shares

content example #3 — story time

objective: increase awareness / attract potential clients / creating fear of missing out

format: short-form video

my contribution:
concept → script → filming and lighting → editing → thumbnail → caption → publishing

result:
7.7k views / 25 comments / 68 saves / 96 shares

content example #4 — direct narrative

objective: building trust / attract potential clients

format: short-form video

my contribution:
concept → script → acting → editing → thumbnail → caption → publishing

result:
5.6k views / 123 comments / 80 saves / 238 shares

content example #6 — educational content

objective: increase awareness / attract potential clients

format: post

my contribution:
concept → script → sourcing pictures → editing → caption → publishing

result:
4.5k views / 2 comments / 40 saves / 95 shares

content example #3 — story time

objective: increase awareness / attract potential clients / creating fear of missing out

format: short-form video

my contribution:
concept → script → filming and lighting → editing → thumbnail → caption → publishing

result:
7.7k views / 25 comments / 68 saves / 96 shares

content example #5 — educational content

objective: introduce a new product / attract potential clients

format: carousel

my contribution:
concept → script → sourcing pictures → editing → caption → publishing

result:
13k views / 13 comments / 374 saves / 694 shares

content example #5 — educational content

objective: introduce a new product / attract potential clients

format: carousel

my contribution:
concept → script → sourcing pictures → editing → caption → publishing

result:
13k views / 13 comments / 374 saves / 694 shares

content example #6 — educational content

objective: increase awareness / attract potential clients

format: post

my contribution:
concept → script → sourcing pictures → editing → caption → publishing

result:
4.5k views / 2 comments / 40 saves / 95 shares

branding is one of the most important aspects of social media marketing. a recognizable brand is a memorable one. branding can be things like using a specific font and colors, using the same people in every video and post -giving a sense of familiarity-, etc. down to things like me only using lowercase words in all of my personal content.

in this comparison you can clearly see the change in branding, thumbnails, and general cohesiveness after i joined the team in e-visa immigration.

branding:  before vs. after

branding: before vs. after

Instagram profile page of 'evisa europe' showing multiple video thumbnails and images of women, with Persian/Farsi text about immigration, work opportunities, and travel to European countries.
A screenshot of an Instagram profile page named 'evisa europe' featuring various videos and images about immigration to European countries, including women, passports, and financial symbols.
A screenshot of an Instagram profile page named 'evisa europe' featuring various videos and images about immigration to European countries, including women, passports, and financial symbols.

branding is one of the most important aspects of social media marketing. a recognizable brand is a memorable one. branding can be things like using a specific font and colors, using the same people in every video and post -giving a sense of familiarity-, etc. down to things like me only using lowercase words in all of my personal content.

in this comparison you can clearly see the change in branding, thumbnails, and general cohesiveness after i joined the team in e-visa immigration.

Social media profile page of 'evisa europe' showing various topics related to travel, finance, and economics in Europe and the Middle East, including visa issues, currency exchange, travel costs, and economic indicators.

before

Screenshot of a social media profile page with various posts about Europe, including travel, finance, and economic indicators, with images of landmarks, currency, and happy people.
Screenshot of a social media profile page with various posts about Europe, including travel, finance, and economic indicators, with images of landmarks, currency, and happy people.

after

before

after

how i work,

social media management is a team effort between the manager and you. we need to work together and understand each other fully to be able to create an authentic product people gravitate toward. that all being said, i think it’s good to know how i work in a deeper sense so you know what to expect.

  • understand the audience, topic and competitors by asking you for your top 50 inspirations and competitors.

  • define content pillars, formats and goals in one or a series of meetings so we have clear understanding of our path forward.

  • develop concepts, hooks and topics together in a content plan available to all team members to add ideas if they want.

  • script writing → lighting, shooting, etc → editing

  • thumbnails, captions, hashtags, scheduling, optimization.

  • reviewing performance and adjusting strategy based on what has worked and what hasn’t.

  • understand the audience, topic and competitors by asking you for your top 50 inspirations and competitors.

  • define content pillars, formats and goals in one or a series of meetings so we have clear understanding of our path forward.

  • develop concepts, hooks and topics together in a content plan available to all team members to add ideas if they want.

  • script writing → lighting, shooting, etc → editing

  • thumbnails, captions, hashtags, scheduling, optimization.

  • reviewing performance and adjusting strategy based on what has worked and what hasn’t.

let's start building your socials - together
A person with shoulder-length dark hair and a black jacket sitting at a desk with a laptop that is covered in various stickers, and a black headphone is placed on the desk. Behind them, there is a collage of artwork, photos, and posters on the wall.
let's start building your socials - together